Screen Capabilities
A NEW DIMENSION IN BRANDING AND AWARENESS
TV Adverts
Advertisers have the opportunity to increase and lengthen a current TV campaign, reaching a mass captured audience, throughout the day. With the current capabilities on the big screen, the Alive Advertising “Out of home television network” has the ability to screen crystal clear commercials which are eye-catching and entertaining at the same time, ensuring maximum impact at a fraction of the cost. We have been very successful in tailoring a TV advert to fit into 15/20 adverts which has seen growing success from many of our clients. Often one forgets what he/she has seen on TV at night, but the repetition seen when driving at high volume traffic intersections.
Running a TV campaign, in addition to the repetition (i.e. not only one slot in one day, but a minimum of 460 daily slots), one also reaches over one month over 82,800,000 consumers nationwide. Whilst watching TV one may always change the channel, record a programme or download it, but on the Alive Advertising media one cannot change the channel but must see the advert.
Flash Animations (including XML live feeds)
Until the advent of Alive Advertising’s “Out of home big screen media” the outdoor advertising media had been limited to static advertising. With the use of animation, advertisers are able to bring to the attention of the consumer eye catching adverts, through the attraction of movement and creative animation. Animation is a successful tool in bringing top of mind awareness for any brand, sale date, auction countdown and any current urgent and important message or public awareness.
Static Adverts
Advertisers have a unique opportunity with just a click of a button to rotate any static advert onto any location nationwide on a daily, weekly or monthly basis, giving massive exposure at an affordable rate. Costs of changing an advert on a static billboard can be exhorbatent, labour intensive and sometimes wall paper at the end of a campaign, but with the Alive Advertising digital screen network we cut those costs, and give you real value for your money. In addition the alive screens advertisers are not limited to one billboard for a lengthy period of time, but can change the look and feel of a static advert within the same day.
A great idea to increase brand awareness is the option of flighting a two second advert which will appear before every advert throughout the day as sheer branding initiative.
Advertisers who have a nation-wide campaign throughout the country using Static billboards, print media, radio or TV advertising, have the amazing opportunity of synergizing all these campaigns all onto one screen, knocking home the message to your captured audience at prime locations, great value at affordable rates. Four or five various designs of different static billboards can all be screened in a loop cycle onto one screen.
Competitions / Events / Brand Awareness
While waiting in traffic, motorists can sms a key word to a number and enter into any competion. With the use of the Alive Advertising screens we are able to also display the handing over of the prize from company to the winner instantly onto any screen nation-wide which is amazing exposure to the public. We have seen amazing success whereby radio celebrities have made announcements for motorists in traffic to watch the screens to view instant messages and winners. Watch our you tube video in conjunction with 702 for more info.
Awareness campaigns have seen unbelievable success over the nearly two decades since Alive Advertising started, especially from Arrive Alive and many governmental organizations.
One of our most successful adverts has been with regards to sales and events, by using our media to run build ups and countdowns to an event or sale. We are also able to run short trailers and catchy clips which is eye-catchy and entertaining while sitting in traffic. Event planners can also run any change of information with regards to ticket sales, parking availability, new breaking news and information, as well as tailor making an advert for any event to suit the language of our different demographic and geographic areas.