In 1996, Alive Advertising established the very first electronic screen for outdoor advertising in South Africa. The initial concept was to offer the small business that could not afford the exorbitant costs of other methods of advertising a new, high profile, and affordable way of reaching new customers.
With the massive success of the first outdoor billboard, Alive Advertising saw that the need was even greater than had been imagined, and soon began to expand. Within the first 3 years a further 5 screens were installed. Alive Advertising has a network of over 60 billboards across South Africa, from Tzaneen to Upington, Umtata to Kimberly, Gauteng to Durban and Cape Town.
This national footprint puts clients in front of 4.5 million captured viewers every day from all walks of life.
Find out why the digital medium is the most effective way of growing your brand.
Our sites are strategically positioned in high traffic corridors, major motorways, suburban hubs, retail precincts and large regional centers to maximize exposure.
City Power and many municipalities cleverly incorporating the environmental context into their creative, referencing “load shedding times” alongside some of the country’s busiest roads.
Activating campaigns through the flexibility of technology, Digital Billboards provide brands with the opportunity to schedule more targeted, relevant content to drive engagement.
Financial Organisations, concerts and events use digital billboards creating a sense of urgency around end of financial year and great media to promote ticket sales close to an event
Active and reactive, Digital Outdoor allows campaigns to be timely and topical; adjusting creative with up-to-the minute information from weather to sporting results.
Chain Restaurants promoting their time-specific menu items, using various creatives to promote different items throughout the day.
LET US WORK WITH YOU TO CREATE A CAMPAIGN STRATEGY THAT WORKS.